Jun 15, 2022
In DIY Forum
In the previous article (" 12 ways to "pull new" in the education industry"), we talked about the common ways to acquire customers in the education industry. The next step in acquiring new users is to convert and retain them. In this article, we Whatsapp Database will focus on retention in education. 01 Retention and retention rate What is retention? Remember a formula: Retention = new users - lost users. This difference is the number of naturally retained Whatsapp Database users. In the education industry, how should the retained indicators be measured? (1) For the business, after acquiring customers at a low price, when new users are converted into regular-priced. courses/long-term courses, it is a positive growth for data and business. Therefore, the renewal of long-term classes has become one of the Whatsapp Database core measures of the work of many institutions and teachers. (2) For APPs that select courses/classes, the “retention rate” is generally used to measure user retention. Retention rate is Whatsapp Database the percentage of total users who are still active after a period of time. Retention rate = number of . logged-in users number of new users * 100% (general statistical period is one day) Number of new users: the number of users who have newly logged into Whatsapp Database the APP during a certain period of time (such as a whole day); Number of logged-in users: the number of users who have logged in at least once after logging in to the Whatsapp Database app to the current time; 02 Several indicators of retention There are generally three retention metrics in the industry.